Dettol’s latest ad film promotes washing hands with soap to fight the coronavirus outbreak
Created by McCann India, Dettol’s new ad film has been executed by the team while working from home. It talks about the importance of personal hygiene in fighting the coronavirus pandemic...
To convey the importance of personal hygiene to prevent spread of COVID-19, germ protection brand Dettol launched a new ad film. It uses simple illustrative graphics on how washing hands with soap keeps germs away, during the lock down and talks about maintaining precautions like social distancing. The film has been created by McCann India.
Washing hands with soap has gained even more importance and critical focus as we collectively deal with a with the coronavirus pandemic. Doctors, leading health experts and medical associations, the world over, are stressing on the need for hand hygiene.
The challenge was how to deliver this message without stepping out of one’s home since the team at McCann is also home bound and compromising anyone’s safety, while shooting the video would have defeated the purpose.
The agency got in touch with directors, who could produce this video from the confines of their homes by shooting it on their mobile phones. And not just that, they had to cast their own family members.
Gaurav Jain senior vice president, RB Health South Asia said, “In a difficult environment, Dettol as a germ protection brand has a duty to shape the right personal hygiene habits. Handwashing with any soap is an easily accessible and highly effective method to prevent the spread of germs and virus. Towards this, Prasoon and McCann India did a great job shooting this innovatively and responsibly - keeping the thought of social distancing front and centre. I extend my heartfelt thanks to them to be able to get this important message out in this time of need.”
Prasoon Joshi chief executive officer and chief creative officer McCann India said, “We are living in testing times. On one hand we have to make sure we strictly adhere to the guideline of staying at home at same time we need to find innovative ways of contributing from home, this is an example of the same.”
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